Microsoft has reaffirmed its commitment to the console market, stating that it will continue to invest in next-generation hardware despite declining sales of its Xbox Series X and S consoles. The company emphasized that it is actively developing future first-party consoles and devices.
This announcement comes amid speculation about the brand’s direction, particularly with the rise of cloud gaming and the introduction of PC-like devices such as the upcoming Xbox ROG Ally. Microsoft clarified that it has no intention of exiting the hardware sector.
Concerns about Xbox’s future have been fueled by various factors, including disappointing sales figures, studio closures, and challenges with its Game Pass subscription service. Additionally, there has been a noticeable trend toward multiplatform releases, which has led to questions about the role of traditional consoles.

