Chinese smartphone manufacturers are intensifying efforts to attract users away from Apple as the tech giant faces challenges in rolling out artificial intelligence features in China. Domestic companies are promoting apps designed to facilitate the transition from iPhones to their devices, aiming to capture a larger share of the competitive market.
The top five Chinese phonemakers have launched initiatives this year that simplify the process for customers migrating from Apple’s iOS or using their devices alongside Apple products. These campaigns coincide with delays in the approval of Apple’s AI features by China’s internet regulator, attributed to ongoing geopolitical tensions with the United States.
Analysts note that Chinese smartphone vendors are advancing rapidly in AI development. While it may take time for these strategies to yield significant results, they are expected to increase pressure on Apple’s operations in the region.
China’s smartphone market remains highly competitive, with no single brand exceeding a 20% market share. Apple, once a leader, was overtaken last year by Vivo, which held an 18.5% share in the third quarter of this year, according to Counterpoint Research.
Despite challenges in converting Apple users, domestic manufacturers are optimistic that their AI-driven features and innovations, such as foldable phones, can attract Apple customers. For instance, Oppo’s latest smartphones include AI assistants capable of tracking expenses and providing exercise guidance through the camera.
Honor has also introduced tools that facilitate the migration of data from Apple devices, with reports indicating that 37% of buyers for its flagship phone switched from Apple. Other brands, like Xiaomi and Oppo, are also promoting features that enhance compatibility with Apple devices.
While Apple has seen a decline in sales in China, analysts suggest that the company’s premium segment remains largely unaffected outside of China. Nonetheless, the strategies employed by Chinese phonemakers pose a growing concern for Apple, particularly amid stagnant global smartphone sales.
